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Value proposition for change management deployment
Module 5

 

How would you complete the sentence: "We, as an organization, should work to institutionalize change management and build organizational capabilities and competencies because…"

A growing number of organizations are starting to move from a project-by-project perspective and toward an approach for institutionalizing change management and building organizational capabilities and competencies. These efforts are aimed at broadly deploying change management across and throughout the organization - what Prosci calls Enterprise Change Management or ECM (learn more about Prosci's ECM Suite at www.prosci.com/ecm). This tutorial is a continuation of a current series on Enterprise Change Management:

The result of ECM is that change management becomes the norm and commonplace - in essence addressing the people side of change becomes the expectation rather than the exception in the organization. Common processes and tools for change management are consistently and constantly applied, and individuals throughout the organization, from the CEO to front-line supervisors, build their own personal competencies at leading change from wherever they sit in the organization.

Prosci's ECM Boot Camp is a one-day workshop for change leaders who want to succeed in institutionalizing change management. Upcoming ECM Boot Camps (seats are limited):
  • Feb 7, 2014 - San Francisco, CA
  • April 3, 2014 - Orlando, FL
  • May 9, 2014 - Chicago, IL
  • June 13, 2014 - Washington, DC
  • Aug 8, 2014 - Portland, OR
  • Sept 12, 2014 - Denver, CO
  • Oct 16, 2014 - Cleveland, OH
  • Nov 7, 2014 - Houston, TX

Learn more
Download registration form

The value to you as a change management professional might be clear, but you will need to build support and buy-in to take on Enterprise Change Management. And that leads to the notion of the ECM Value Proposition. In a recent webinar on Enterprise Change Management (conducted in May 2012), webinar attendees provided their input on the ECM Value Proposition by completing the following statement:

"We, as an organization, should work to institutionalize change management and build organizational capabilities and competencies because…"

 

Interestingly, the responses from webinar attendees fell into several main themes:

  1. Driving more successful change - Data and experience shows that effective change management drives greater benefit realization and achievement of results and outcomes. Building change management capabilities means greater success on critical projects and initiatives.

  2. Handling the amount of change occurring - Given the amount of and frequency of change occurring in organizations today, becoming better at implementing change is essential.

  3. Addressing the costs of poorly managed change - Many organizations have examples, or even a legacy, of changes that were poorly managed, did not deliver results and created stress and confusion in the organization. Under-delivering on change is not tolerable going forward.

  4. Aligning organizational practice with organizational values - This case is particularly relevant for organizations for organizations that espouse the importance and value of their people.

  5. Preparing the organization for the future - The horizon for many organizations, and even industries, includes significant changes that are necessary to remain competitive and successful.

  6. Creating consistency and efficiencies in approach - Change management practices across an organization can be more effective when there is a standard approach in place. 

  7. Building needed internal capabilities - Change management is viewed as an essential organizational capability and individual competency for employees.

 

Below are real responses from webinar attendees for each of the themes:

1. Driving more
successful change
"We, as an organization, should work to institutionalize change management and build organizational capabilities and competencies because…"
  • We need to effectively deliver on the projects we are investing in.
  • It is only through managing change that we will be able to achieve business objectives through people.
  • To maximize ROI of the project initiatives.
  • Because we need a continuous way to realize the value of our investments.
  • It will help us achieve our desired organizational goals.
  • It speeds up the implementation of new initiatives where the benefits last.
  • We need to ensure success in everything we do; we need to realize the benefits of our intended change.
  • It will enable adoption faster, more completely, and with less wear and tear on our employees.
  • To achieve results in our change efforts.
  • To achieve our business outcomes and ROI.
  • Because the value of change is maximized.
  • It will help us deliver projects across the company with lower costs, more efficiency and better overall user adoption.
2. Handling the amount of
change occurring
"We, as an organization, should work to institutionalize change management and build organizational capabilities and competencies because…"
  • Change is constant.
  • Because we have so much change happening all the time and we need to manage it more consistently.
  • We are engaging in transformational change in every function of organization.
  • The MAGNITUDE of change necessitates the need.
  • We have an unprecedented amount of transformational change. We need those affected by change to know that we know it and are dealing with it.
  • The increasing level of demand for change is increasing which is beginning to affect our effectiveness as an organization.
  • Major changes are coming soon and there is a lot of resistance to changing.
  • We are going through tremendous change, and people are confused and fearful.
3. Addressing the costs of
poorly managed change
"We, as an organization, should work to institutionalize change management and build organizational capabilities and competencies because…"
  • We're not getting nearly as much ROI on changes without change management.
  • We are not achieving the ROI we anticipate due to non-compliance with changes implemented in our business.
  • The risk of rework is extremely high.
  • We spend so much money on programs and projects to make changes in the enterprise that are not well adopted because the change is not well understood by the staff and clients.
  • We waste a lot of time fixing problems due to gaps.
  • To eliminate complexity and waste associated with mis-managing change.
  • We can't afford to waste time or money.
  • Without managing change we will be unsuccessful at our various initiatives.
  • We have a history of investing significantly in strategic efforts and NOT realizing the expected ROI for these strategic efforts.
  • We don't do it now and suffer greatly.
4. Aligning organizational practices
with organizational values
"We, as an organization, should work to institutionalize change management and build organizational capabilities and competencies because…"
  • Our people are our greatest asset. Without them, this will not be successful.
  • It aligns with our core value of doing the right thing.
  • Because it is the right thing for the people affected to be successful.
  • Our people are our most valuable asset - change as we know is about the changes to their work - we need to make sure those "assets" understand what their new roles are.
  • It addresses the greatest asset, our people.
  • It is consistent with our process-driven culture, will help to engage our members, and improve our organizational effectiveness.
  • We care about our people and the people we serve.
  • Every project deserves a focus on people.
5. Preparing the organization
for the future
"We, as an organization, should work to institutionalize change management and build organizational capabilities and competencies because…"
  • We've developed a future strategy that is going to drastically change our entire industry.
  • It is essential for the success of the org.
  • Our company's growth and future success depends on our people's ability to adapt to market forces in and out of our control.
  • It would make us more effective and more profitable.
  • It's clear our industry is changing rapidly and we don't want to be left behind.
6. Creating consistency and
efficiencies in approach
"We, as an organization, should work to institutionalize change management and build organizational capabilities and competencies because…"
  • We would all speak the same language.
  • It will optimize the resources and must extend the best practices in one project so that whole organization benefits.
  • We lose too much time and money misunderstanding each other between methodologies.
  • Much more efficient to have one standard approach that can be applied throughout the organization and tear down silos that can be built.
7. Building needed
internal capabilities
"We, as an organization, should work to institutionalize change management and build organizational capabilities and competencies because…"
  • Change becomes a core capability of the enterprise.
  • Managing change is a COMPETENCY for all, which empowers everyone and improves output and personal satisfaction.
  • We have seen good results in using a structured approach to change, these results could benefit many departments and divisions if it was enterprise wide.

 

 

Prosci ECM Boot Camp

The Prosci ECM Boot Camp is a one-day workshop that gives you the foundation, perspective and tools you need to be successful with Project ECM. You will dive deeper into the current, future and transition states of Project ECM and apply the model to your organization. The fast-paced session draws on the latest benchmarking data and development from Prosci, equipping you with tools for creating your own customized strategies and plans for deploying change management broadly throughout your organization.

Sessions:

  • Feb 7, 2014 - San Francisco, CA
  • April 3, 2014 - Orlando, FL
  • May 9, 2014 - Chicago, IL
  • June 13, 2014 - Washington, DC
  • Aug 8, 2014 - Portland, OR
  • Sept 12, 2014 - Denver, CO
  • Oct 16, 2014 - Cleveland, OH
  • Nov 7, 2014 - Houston, TX
  • Download registration form for US programs delivered by Prosci

Feedback:

  • "The ECM Boot Camp gave me a research-based grounding in the principles of Enterprise Change Management, and equipped me with robust tools that enabled me to immediately apply the learning. Highly recommended for anyone looking to go beyond project change management to affect an entire culture."
       - Eryc Eyl, Change Acceleration Specialist
  • "ECM Boot Camp affords excellent understanding of the mechanisms underpinning ECM. As importantly, it informs on the practicalities of making it happen. Any first steps on the ECM journey will be all the more surefooted for a day spent here."
       - Graeme R, Management Consultant
  • "My favorite part of the ECM Boot Camp was learning that there is already a defined approach and that if you follow the steps you can make progress - AND that there is a way to measure that progress - I loved it!"
       - Stephanie Christensen, Director of Enterprise Change Management
  • "The ECM Boot Camp was very much worth the time and money that I invested. I walked away knowing what I needed to do next, to get on the right path to complete my journey to implementing ECM."
       - Marlene Mathias, Six Sigma Black Belt
  • "The ECM Boot Camp will kick your organizations Change Management practices into high gear...."
       - Janice, Sr. HR Consultant II

Sessions are held at conference facilities near the airport, so you can take the complimentary airport shuttle to simplify travel. Tuition for the program is $889 and includes a single user license for the new ECM Roadmap (online instructional tool) and access codes for the new Prosci Change Management Maturity Model Audit. Visit the ECM Boot Camp website to learn more or download the registration form to enroll. Seats are limited.

 

 

Interested in bringing Prosci's methodologies to your organization?

Prosci offers site licenses that allow you to leverage Prosci's world-leading research and methodologies in your organization. With enterprise site licenses, you are able to customize Prosci's processes and tools to fit your organization, integrate Prosci's models into existing processes and project management approaches, translate into multiple languages, lower the cost of training delivery and truly build your organization's change management capabilities and competencies.

Contact a Prosci Account Manager at +1-970-203-9332 or changemanagement(at)prosci(dot)com to discuss your change management needs and how Prosci's research-based, holistic, easy-to-use solutions can work for you.

 

 

 

 


 

 

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Prosci Change Management Certification

"Amazing: these three days are going to save me
hundreds of hours and help me help my company
realize the benefits they seek."
- Mike C., April 2011 participant

"I'm truly inspired!" Joe F., May 2012

"The most applicable training I have been to - ever!
Great, applicable training & usable tools."
Chelle, November 2012

 

Program highlights:

  • Learn the methodology through practical application to your current project
  • Learn from experienced executive instructors
  • Become part of a change management community
  • Earn 2.4 CEUs, 24 PDUs and 23.5 HRCI recertification credits
  • Walk away with products and course materials worth over $1000

Download the certification program brochure

Upcoming sessions:

  • January 8 - 10, 2013: Denver, CO area
  • January 8 - 10, 2013: Washington DC area
  • January 15 - 17, 2013: San Francisco, CA area
  • January 15 - 17, 2013: San Diego, CA area
  • January 22 - 24, 2013: Houston, TX area
  • January 29 - 31, 2013: Chicago, IL area
  • February 5 - 7, 2013: Washington DC area
  • February 12 - 14, 2013: San Francisco, CA area
  • February 19 - 21, 2013: Chicago, IL area
  • February 19 - 21, 2013: Orlando, FL area
  • February 26 - 28, 2013: Portland, OR area
  • March 5 - 7, 2013: Denver, CO area
  • March 12 - 14, 2013: San Francisco, CA area
  • March 12 - 14, 2013: Chicago, IL area
  • March 19 - 21, 2013: Orlando, FL area
  • March 26 - 28, 2013: Portland, OR area
  • March 26 - 28, 2013: Houston, TX area
  • March 26 - 28, 2013: Washington DC area
  • April 2 - 4, 2013: Chicago, IL area
  • April 16 - 18, 2013: San Francisco, CA area
  • April 23 - 25, 2013: Washington DC area
  • May 7 - 9, 2013: Chicago, IL area
  • May 14 - 16, 2013: San Francisco, CA area
  • May 14 - 16, 2013: Denver, CO area
  • May 21 - 23, 2013: Orlando, FL area
  • May 21 - 23, 2013: Washington DC area
  • June 11 - 13, 2013: San Francisco, CA area
  • June 18 - 20, 2013: Chicago, IL area
  • June 25 - 27, 2013: Orlando, FL area
  • June 25 - 27, 2013: Washington DC area

Visit the certification training page

Email a certification inquiry or call
+1-970-203-9332 to register today.

"Awesome! Best training program I have attended in my career!"
Ryan L., May 2012

"Best course I've ever taken… Incredible instructors and excellent material. Can't wait to use it!"
Kim P., August 2012

"This is the best training that I have ever attended. Now I understand what I need to do when I go back to the office and start to immediately apply what I've learned. Very organized and easy to follow. Great online resource and USB and hard copies."
Tamaho Q., July 2012

"Absolutely Awesome!!! 5 stars!" Brenda M., December 2012
"Excellent course. Well worth the investment of time and money. Excellent job!"
Sue A., July 2012

"Excellent class - would recommend to anyone." Walt J., August 2012
"This is one of the best programs I have attended. Excellent faculty, outstanding material, and amazing use of experiential learning techniques. Attention to every little detail, comprehensive program, material, great planning, outstanding facilitation."
P. Ravi S., November 2012

"Excellent training, excellent content, extremely comprehensive addressing of CM concepts & practical approach. Best instructors ever!!!"
Panos P., December 2012

"The best training class I have had in years. Goes way beyond the strategy and framework and focuses on real world problems and the tools to solve them."
- Jennifer J., April 2009 participant

"I gained so many skills in such a short amount of time. This training will impact not only my own ability to manage change, but impact our larger organization."
- Kim W., January 2012

"This is the best training class I've ever attended."
- Abby D., April 2011

"This was the most effective and engaging course I've ever taken. I feel that I can truly use this knowledge in my personal and professional life immediately."
- Lisa S., February 2009 participant

"This is exactly what I was hoping for - a hands on program that would allow me to absorb the concepts by relating them to a current business project."
- Lisa C., November 2010 participant

"Awesome - truly one of the most beneficial programs I have ever attended - immediate application on the job!"
- Robin S., March 2009 participant

"This program absolutely over-delivered my expectations. I now feel more prepared and better equipped to do my job."
- Paul S., January 2009 participant

 

 

Offerings for applying Prosci's change management methodologies:

Licensing:

  • Prosci's site licenses are a great solution for building change management capabilities and competencies throughout your organization. With a site license, you can customize and integrate Prosci's world-leading research and methodologies to fit your organization and begin building the individual competencies necessary for true change capability. Contact a Prosci Account Manager at +1-970-203-9332 or changemanagement@prosci.com to discuss your change management needs and how Prosci's research-based, holistic, easy-to-use solutions can work for you.

Training:

  • Change management certification ($2800) - attend Prosci's 3-day certification program where you bring your own current change project to the session and learn to use Prosci's tools through practical application - taught by former fortune 500 executives at locations across the US - includes over $1000 in products, including the Best Practices in Change Management benchmarking report, the Change Management Toolkit and the Change Management Pilot Pro 2012
  • Train-the-trainer ($3500) - learn how to teach Prosci change management training programs in your organization
  • Onsite training - bring Prosci to your location for 3-day certification programs, 4-6 hour executive briefings, 1-day manager programs or 1-day employee programs - call +1-970-203-9332 for more information

Methodology tools:

  • Change Management Toolkit ($389) - hardcopy 3-ring binder presenting the Prosci Change Management Methodology, includes templates, checklists and assessments for managing the people side of change (includes USB)
  • Change Management Pilot Pro 2012 ($489) - online tool including the Prosci Change Management Methodology, eLearning modules and downloadable templates, assessments, presentations and checklists
  • Change Management Guide for Managers and Supervisors ($209) - tools to help supervisors engage and coach their direct reports through change
  • PCT Analyzer ($149/$349) - web-based tool for collecting PCT Assessment data, analyzing results, identifying risks and developing action steps

References and books:

  • Best Practices in Change Management benchmarking report ($289 / quantity discounts available) - journal-style report with lessons learned and best practices from 650 participants, presented in an easy-to-use format - reads as a checklist of what to do and what not to do
  • Change Management: the people side of change ($18.95 / quantity discounts available) - a primer for anyone involved in organizational change that addresses why manage change, individual change management and organizational change management
  • ADKAR: a model for change ($18.95 / quantity discounts available) - the definitive work on the Prosci ADKAR® Model
  • Employee's Survival Guide to Change ($14.95 / quantity discounts available) - a handbook to help employees survive and thrive during change, answers frequently asked questions and empowers employees to take charge of change

 

 

*** Prosci also offers leadership packages - groupings of products at discounts that offer you some of the most helpful and common combinations of Prosci change management resources

 

 

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Email a Prosci analyst or call 970-203-9332 with questions about the methodology, its application, or finding the right resources to support your change management activities.

 

 


 

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