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Levels of Change Management
Module 1: Enterprise Level

 

Change management's purpose is clear - to ensure that changes deliver intended results and outcomes by addressing one of the most critical elements of successful change, the people side of change. Employee adoption and usage are the bridge between a great solution and ultimate results. In practice, change management plays out on several different levels within the organization. To provide clarity to this rapidly emerging and evolving discipline and to understand how it is practiced within organizations, Prosci and the Change Management Learning Center are releasing a tutorial series on the Levels of Change Management. This series will examine change management on three distinct levels:

  • The Enterprise Level - as an organizational capability and competency

  • The Project Level - as a benefit realization and value creation measure applied on particular initiatives

  • The Individual Level - as an approach for enabling one person to change successfully

Each of the three levels has a specific focus and purpose. The focus of the Enterprise Level is to create change agility and durability by institutionalizing change management and building competencies throughout the organization. The focus of the Project Level is to ensure that project results and outcomes are achieved and risks are mitigated. The focus of the Individual Level is to help an employee impacted by a change to embrace, adopt and use that change. Each level is essential for an organization to more effectively seize the opportunities and address the issues it faces.

 

Change Management at the Enterprise Level

Change management at the Enterprise Level is about building organizational capabilities and competencies to more effectively bring about the 10s or 100s or 1000s of changes being introduced in your organization each year. As change management practices are institutionalized and embedded, each change the organization takes on is more successful and the change management discipline itself is improved.

 

Dimensions of change management at the Enterprise Level

At the Enterprise Level, three dimensions of change management are present:

  • Common, consistent, constant application of change management processes and tools

  • Individual competencies at leading change, from the top to the bottom

  • A strategic capability/core competency

These characteristics do not simply emerge, but rather they have to be strategically and intentionally fostered through a concerted effort to more broadly deploy change management. When these dimensions are in place, change management becomes common place and the norm. Applying great change management on an effort becomes the expectation, not the exception. Employees, regardless of where they are located in the organization, understand and embrace their roles in bringing about change. Effectively changing becomes a differentiator and cultural value of the organization.

The ECM Roadmap ($479) is a web-based instructional guide that provides a step-by-step process and set of tools for creating your customized strategy and approach for advancing each of these three disciplines. Prosci's one-day ECM Boot Camp also provides you with the tools and direction for creating a structured and holistic approach.

 

Common elements of Enterprise Change Management

Change management at the Enterprise Level can take on many shapes and sizes. How the capability manifests itself within an organization really depends on the organization and how change occurs in the organization. While there is not a simple "one size fits all" recipe for change management at the Enterprise Level, there are a number of common elements found in leading organizations who are building organizational capabilities:

  • Standard organizational approach for change management

  • Supporting structure, like a Change Management Office, Community of Practice or Center of Excellence

  • Learning programs and curriculums for change management competencies

  • Common, scalable tools for change management practitioners

  • Triggers for applying change management embedded in project initiation processes

  • Integrated approach bringing together project management and change management

  • Appreciation of the value and importance of change management throughout the organization

The Change Management Maturity Model™ Audit ($89) is an online self-assessment of organizational maturity, where you evaluate factors like those above across five Capability Areas: Leadership, Application, Competencies, Standardization and Socialization - to arrive at an overall Change Management Maturity Model Level score.

 

Tips for building an Enterprise Level change capability

Below are three tips gleaned from years of research and experience with organizations taking change management past a Project Level application and toward that of an Enterprise Level capability.

  1. Treat Enterprise Level capability building like a project and a change - Enterprise Level change management does not occur simply because you want it to. To create an organizational capability in change management, you must manage it as a change and as a project. This means designing, developing and deploying a solution and applying change management to make sure that solution is embraced, adopted and used. Prosci's one-day workshop (ECM Boot Camp) and online instructional guide (ECM Roadmap) provide complete tools and research to support this work.

  2. Leverage a signature win - In both our experience and in Prosci's latest benchmarking study, the importance of a "signature win" or "success story" was very clear. An example of effective change management and its impact builds support and mobilizes energy behind a broader deployment effort. It also helps people in the organization see what it means to apply change management. If you are considering Enterprise Level change management, be deliberate in creating or capturing a success that you can share with others.

  3. Ensure leadership commitment - In all seven of Prosci's change management benchmarking studies, the top overall contributor to success identified has been active and visible executive involvement and support. The credibility and authority provided by effective sponsorship cannot be understated. The same will hold true when the specific change happens to be "building an organizational capability in change management." While progress can certainly be made from a bottoms up or grass roots perspective, at some point the effort will need the type of leadership and sponsorship that any other enterprise level initiative needs.

 

Conclusion

Leading organizations are moving on the Enterprise Level. They are actively working to build a core competency and competitive differentiator stemming from their change adaptability. The first step down this path is to treat "building an organizational change management capability" as a project and as a change. Prosci's ECM Suite provides the research foundation, tools and structured approach you need to succeed at Enterprise Level change management.

 

Coming next: Change Management at the Project Level

 

Prosci's uniquely integrated system of models, tools and processes enables your organization to strategically execute change at all three of the levels: 1) With individuals through the popular Prosci ADKAR® Model; 2) On projects through the robust Prosci 3-Phase Process; 3) As a capability of the organization through the cutting-edge Prosci Enterprise Change Management Suite. Contact Prosci at changemanagement@prosci.comm or +1-970-203-9332 to learn more.

 

 

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Prosci Change Management Certification

"Amazing: these three days are going to save me
hundreds of hours and help me help my company
realize the benefits they seek."
Mike C., April 2011 participant

"I'm truly inspired!" Joe F., May 2012

"The most applicable training I have been to - ever!
Great, applicable training & usable tools."
Chelle, November 2012

"Excellent course. Well worth the investment of
time and money. Excellent job!" Sue A., July 2012

 

* Tuition prices scheduled to increase June 2013

 

Program highlights:

  • Learn the methodology through practical application to your current project
  • Learn from experienced executive instructors
  • Become part of a change management community
  • Earn 2.4 CEUs, 24 PDUs and 23.5 HRCI recertification credits
  • Walk away with products and course materials worth over $1000

Download the certification program brochure

Upcoming sessions:

  • May 7 - 9, 2013: Chicago, IL area - FULL
  • May 7 - 9, 2013: Portland, OR area
  • May 14 - 16, 2013: San Francisco, CA area
  • May 14 - 16, 2013: Denver, CO area
  • May 21 - 23, 2013: Washington DC area - FULL
  • May 21 - 23, 2013: San Diego, CA area
  • May 21 - 23, 2013: Orlando, FL area
  • June 4 - 6, 2013: Washington DC area
  • June 11 - 13, 2013: San Francisco, CA area
  • June 18 - 20, 2013: Chicago, IL area
  • June 18 - 20, 2013: Denver, CO area
  • June 25 - 27, 2013: Orlando, FL area
  • June 25 - 27, 2013: Washington DC area

Visit the certification training page

Email a certification inquiry or call
+1-970-203-9332 to register today.

"Awesome! Best training program I have attended in my career!"
Ryan L., May 2012

"Best course I've ever takenů Incredible instructors and excellent material. Can't wait to use it!"
Kim P., August 2012

"This is the best training that I have ever attended. Now I understand what I need to do when I go back to the office and start to immediately apply what I've learned. Very organized and easy to follow. Great online resource and USB and hard copies."
Tamaho Q., July 2012

"Absolutely Awesome!!! 5 stars!" Brenda M., December 2012

"Excellent class - would recommend to anyone." Walt J., August 2012

"This is one of the best programs I have attended. Excellent faculty, outstanding material, and amazing use of experiential learning techniques. Attention to every little detail, comprehensive program, material, great planning, outstanding facilitation."
P. Ravi S., November 2012

"Excellent training, excellent content, extremely comprehensive addressing of CM concepts & practical approach. Best instructors ever!!!"
Panos P., December 2012

"The best training class I have had in years. Goes way beyond the strategy and framework and focuses on real world problems and the tools to solve them."
- Jennifer J., April 2009

"I gained so many skills in such a short amount of time. This training will impact not only my own ability to manage change, but impact our larger organization."
- Kim W., January 2012

"This is the best training class I've ever attended."
- Abby D., April 2011

"This was the most effective and engaging course I've ever taken. I feel that I can truly use this knowledge in my personal and professional life immediately."
- Lisa S., February 2009

"This is exactly what I was hoping for - a hands on program that would allow me to absorb the concepts by relating them to a current business project."
- Lisa C., November 2010

"Awesome - truly one of the most beneficial programs I have ever attended - immediate application on the job!"
- Robin S., March 2009

"This program absolutely over-delivered my expectations. I now feel more prepared and better equipped to do my job."
- Paul S., January 2009

 

 

Offerings for applying Prosci's change management methodologies:

Licensing:

  • Prosci's site licenses are a great solution for building change management capabilities and competencies throughout your organization. With a site license, you can customize and integrate Prosci's world-leading research and methodologies to fit your organization and begin building the individual competencies necessary for true change capability. Contact a Prosci Account Manager at +1-970-203-9332 or changemanagement@prosci.com to discuss your change management needs and how Prosci's research-based, holistic, easy-to-use solutions can work for you.

Training:

  • Change management certification ($2800) - attend Prosci's 3-day certification program where you bring your own current change project to the session and learn to use Prosci's tools through practical application - taught by former fortune 500 executives at locations across the US - includes over $1000 in products, including the Best Practices in Change Management benchmarking report, the Change Management Toolkit and the Change Management Pilot Pro 2012
  • Train-the-trainer ($3500) - learn how to teach Prosci change management training programs in your organization
  • Onsite training - bring Prosci to your location for 3-day certification programs, 4-6 hour executive briefings, 1-day manager programs or 1-day employee programs - call +1-970-203-9332 for more information

Methodology tools:

  • Change Management Toolkit ($389) - hardcopy 3-ring binder presenting the Prosci Change Management Methodology, includes templates, checklists and assessments for managing the people side of change (includes USB)
  • Change Management Pilot Pro 2012 ($489) - online tool including the Prosci Change Management Methodology, eLearning modules and downloadable templates, assessments, presentations and checklists
  • Change Management Guide for Managers and Supervisors ($209) - tools to help supervisors engage and coach their direct reports through change
  • PCT Analyzer ($149/$349) - web-based tool for collecting PCT Assessment data, analyzing results, identifying risks and developing action steps

References and books:

  • Best Practices in Change Management benchmarking report ($289 / quantity discounts available) - journal-style report with lessons learned and best practices from 650 participants, presented in an easy-to-use format - reads as a checklist of what to do and what not to do
  • Change Management: the people side of change ($18.95 / quantity discounts available) - a primer for anyone involved in organizational change that addresses why manage change, individual change management and organizational change management
  • ADKAR: a model for change ($18.95 / quantity discounts available) - the definitive work on the Prosci ADKAR® Model
  • Employee's Survival Guide to Change ($14.95 / quantity discounts available) - a handbook to help employees survive and thrive during change, answers frequently asked questions and empowers employees to take charge of change

 

 

*** Prosci also offers leadership packages - groupings of products at discounts that offer you some of the most helpful and common combinations of Prosci change management resources

 

 

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Email a Prosci analyst or call 970-203-9332 with questions about the methodology, its application, or finding the right resources to support your change management activities.

 

 


 

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