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Change Management in Project Management Speak

In brief: You can build greater buy-in and understanding of change management with project managers and project teams if you speak their language.

Nelson Mandela once said: "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." While the recognition of the value of change management has grown in recent years, many practitioners still struggle to get a seat at the project table. This tutorial presents a unique view of change management - expressing change management not in a language that a project manager understands, but in his language. By translating the work of change management into the framework and language of project management, you can better express what you do and the value you bring.

 

Change Management Glossary (in Project Management Speak)

 

Intent

Project Management Definition:

Determined and purposeful state of mind accompanying an act.
(www.businessdictionary.com)

For Change Management:
Objective

Project Management Definition:

Something toward which work is to be directed, a strategic position to be attained, or a purpose to be achieved, a result to be obtained, a product to be produced, or a service to be performed.
(PMI® PMBOK® Guide)

For Change Management:
  • Improve employee adoption and usage of the solution to drive project results and outcomes.
  • Create a customized and scaled approach that aligns with the project lifecycle and milestones.
  • Create deliverables (strategy and five plans) that support individual attainment of the key milestones of successful transition (ADKAR®).
Scope

Project Management Definition:

The work that must be performed to deliver a product, service, or result with the specified features and functions.
(PMI® PMBOK® Guide)

For Change Management:

In the scope of change management:

  • Identify and define the individual changes required by the project
  • Create a change management strategy
  • Develop customized, scaled, targeted, best practice based plans (communications, sponsor, coaching, training, resistance management)
  • Create adoption and usage metrics

Out of scope:

  • Define the change at hand
  • Create the technical solution
Work Streams

Project Management Definition:

The progressive completion of tasks completed by different groups within a company which are required to finish a single project.
(www.businessdictionary.com)

For Change Management:

Change management has two work streams:

  • Individual Change Management Work Stream: Milestones needed for a single person to make a change successfully. Answering the question: how does a single person make a change successfully?
  • Organizational Change Management Work Stream: Deliverables (strategy and plans) that support individual transitions. Answering the question: what can the team do to support the individual transitions?
Milestones

Project Management Definition:

Scheduled event that indicates the completion of a major deliverable event (or a set thereof) of a project. Milestones are measurable and observable and serve as progress markers (flags).
(www.businessdictionary.com)

For Change Management:

The milestones of change management are the building blocks of successful change for each impacted employee who must change how they do their jobs. The Prosci® ADKAR® Model defines the five building blocks - or milestones - of a successful individual transition as:

  • Awareness of the need for change
  • Desire to participate and support the change
  • Knowledge on how to change
  • Ability to implement the required sills and behaviors
  • Reinforcement to sustain the change
Deliverables

Project Management Definition:

Any unique and verifiable product, result, or capability to perform a service that must be produced to complete a process, phase, or project.
(PMI® PMBOK® Guide)

For Change Management:

The deliverables of change management are created by applying a structured approach. The deliverables support the individual transitions and achievement of the individual milestones. The Prosci 3-Phase Process includes the following deliverables:

Phase 1 - Preparing for Change

  • Assessments and risk profile
  • Change management strategy
  • Supporting structures (team and sponsor model)

Phase 2 - Managing Change

  • Communications plan
  • Sponsor roadmap
  • Coaching plan
  • Training plan
  • Resistance management plan

Phase 3 - Reinforcing Change

  • Feedback plan
  • Compliance audit plan
  • Recognitions and rewards
Input

Project Management Definition:

Any item, whether internal or external to the project that is required by a process before that process proceeds.
(PMI® PMBOK® Guide)

For Change Management:

The input to the change management process is a defined change in the organization that will impact how individuals do their jobs. The input can be a small, incremental change or a large, radical change. Example changes that can be the input to the change management process include:

  • New IT hardware or software system
  • Business process optimization
  • Customer Relationship Management system
  • Electronic Health Records
  • Virtual or telework
  • New payroll system
  • Reorganization
  • Enterprise Resource Planning deployment
  • New product launch or market expansion
Output

Project Management Definition:

A product, result, or service generated by a process. May be an input to a successor process.
(PMI® PMBOK® Guide)

For Change Management:

There are two main outputs of applying change management. At the individual level, the output is successful transitions (through ADKAR) which result in higher levels of adoption and usage of the solution by employees. At the project level, the output is greater benefit realization, results and outcomes delivery, Return on Investment and overall success.

 

Conclusion

Context and language are critical in building support for change management with project leaders, project managers and project teams. This tutorial provided direction and insight on how to use context and language to engage project teams. "Context" is addressed by focusing on project benefits and the contribution of adoption and usage to those benefits. "Language" is addressed by positioning and framing change management in terms of intent, objectives, scope, work streams, milestones, deliverables, inputs and outputs.

 

 

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Prosci Change Management Certification

"Amazing: these three days are going to save me
hundreds of hours and help me help my company
realize the benefits they seek."
Mike C., April 2011 participant

"I'm truly inspired!" Joe F., May 2012

"The most applicable training I have been to - ever!
Great, applicable training & usable tools."
Chelle, November 2012

"Excellent course. Well worth the investment of
time and money. Excellent job!" Sue A., July 2012

 

Program highlights:

  • Learn the methodology through practical application to your current project
  • Learn from experienced executive instructors
  • Become part of a change management community
  • Earn 2.4 CEUs, 24 PDUs and 23.5 HRCI recertification credits
  • Walk away with products and course materials worth over $1000

Download the certification program brochure

Upcoming sessions:

  • Dec 3 - 5, 2013: Washington, DC area
  • Dec 3 - 5, 2013: San Diego, CA area
  • Dec 10 - 12, 2013: New York, NY area - NEW VENUE
  • Dec 10 - 12, 2013: Denver, CO area
  • Dec 10 - 12, 2013: Portland, OR area
  • Dec 10 - 12, 2013: Chicago, IL area
  • Dec 17 - 19, 2013: Washington, DC area
  • Dec 17 - 19, 2013: San Francisco, CA area
  • Dec 17 - 19, 2013: Orlando, FL area
  • 2014 dates now available - see the calendar

REGISTER

Visit the certification training page

Email a certification inquiry or call
+1-970-203-9332 to register today.

"Awesome! Best training program I have attended in my career!"
Ryan L., May 2012

"Best course I've ever takenů Incredible instructors and excellent material. Can't wait to use it!"
Kim P., August 2012

"This is the best training that I have ever attended. Now I understand what I need to do when I go back to the office and start to immediately apply what I've learned. Very organized and easy to follow. Great online resource and USB and hard copies."
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"Absolutely Awesome!!! 5 stars!" Brenda M., December 2012

"Excellent class - would recommend to anyone." Walt J., August 2012

"This is one of the best programs I have attended. Excellent faculty, outstanding material, and amazing use of experiential learning techniques. Attention to every little detail, comprehensive program, material, great planning, outstanding facilitation."
P. Ravi S., November 2012

"Excellent training, excellent content, extremely comprehensive addressing of CM concepts & practical approach. Best instructors ever!!!"
Panos P., December 2012

"The best training class I have had in years. Goes way beyond the strategy and framework and focuses on real world problems and the tools to solve them."
- Jennifer J., April 2009

"I gained so many skills in such a short amount of time. This training will impact not only my own ability to manage change, but impact our larger organization."
- Kim W., January 2012

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- Robin S., March 2009

"This program absolutely over-delivered my expectations. I now feel more prepared and better equipped to do my job."
- Paul S., January 2009

 

 

Offerings for applying Prosci's change management methodologies:

Licensing:

  • Prosci's site licenses are a great solution for building change management capabilities and competencies throughout your organization. With a site license, you can customize and integrate Prosci's world-leading research and methodologies to fit your organization and begin building the individual competencies necessary for true change capability. Contact a Prosci Account Manager at +1-970-203-9332 or changemanagement@prosci.com to discuss your change management needs and how Prosci's research-based, holistic, easy-to-use solutions can work for you.

Training:

  • Change management certification ($2800) - attend Prosci's 3-day certification program where you bring your own current change project to the session and learn to use Prosci's tools through practical application - taught by former fortune 500 executives at locations across the US - includes over $1000 in products, including the Best Practices in Change Management benchmarking report, the Change Management Toolkit and the Change Management Pilot Pro 2012
  • Train-the-trainer ($3500) - learn how to teach Prosci change management training programs in your organization
  • Onsite training - bring Prosci to your location for 3-day certification programs, 4-6 hour executive briefings, 1-day manager programs or 1-day employee programs - call +1-970-203-9332 for more information

Methodology tools:

  • Change Management Toolkit ($389) - hardcopy 3-ring binder presenting the Prosci Change Management Methodology, includes templates, checklists and assessments for managing the people side of change (includes USB)
  • Change Management Pilot Pro 2012 ($489) - online tool including the Prosci Change Management Methodology, eLearning modules and downloadable templates, assessments, presentations and checklists
  • Change Management Guide for Managers and Supervisors ($209) - tools to help supervisors engage and coach their direct reports through change
  • PCT Analyzer ($149/$349) - web-based tool for collecting PCT Assessment data, analyzing results, identifying risks and developing action steps

References and books:

  • Best Practices in Change Management benchmarking report ($289 / quantity discounts available) - journal-style report with lessons learned and best practices from 650 participants, presented in an easy-to-use format - reads as a checklist of what to do and what not to do
  • Change Management: the people side of change ($18.95 / quantity discounts available) - a primer for anyone involved in organizational change that addresses why manage change, individual change management and organizational change management
  • ADKAR: a model for change ($18.95 / quantity discounts available) - the definitive work on the Prosci ADKAR® Model
  • Employee's Survival Guide to Change ($14.95 / quantity discounts available) - a handbook to help employees survive and thrive during change, answers frequently asked questions and empowers employees to take charge of change

 

 

*** Prosci also offers leadership packages - groupings of products at discounts that offer you some of the most helpful and common combinations of Prosci change management resources

 

 

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Email a Prosci analyst or call 970-203-9332 with questions about the methodology, its application, or finding the right resources to support your change management activities.

 

 


 

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