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Prosci's change management case study series

Building Change Management Competency at Ashland Inc.

A five-year story of the evolution and development of change management at Ashland.

The following case study and associated interviews follow Ashland's deployment of change management through the eyes of their key business leaders and change practitioners.

Ashland Inc. is a FORTUNE 500 diversified chemical company providing innovative products, services and solutions to customers around the globe. Ashland has sales and operations in the United States and in more than 100 countries worldwide. Ashland Inc divisions include: Ashland Performance Materials, Ashland Distribution, Valvoline and Ashland Water Technologies.

The case study

In 2002, Ashland earnings were off track, operating costs were high and redundancy was present throughout the business groups. The net result was lower than expected share value. Ashland's then Senior VP of HR believed the root cause was a change-averse organization. "We didn't have capability, competency or desire. Change was not something we did well. We would mandate that we would do something different and call that change..."

Read or listen to the entire case study:
Hard-copy version: Ashland Change Management Case Study PDF Download
Audio version: Ashland Change Management Case Study MP3 download (33MB download)  Instructions: Listen using the audio player below or to download the audio file, right click the link above and select "Save Target As" to download this audio file onto your computer. You can then listen via your portable music player.


35-minute audio play time

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The Change Management Learning Center is starting a new case study series this year.
Email a Learning Center editor if you are interested in contributing a case study to this exciting new tutorial series.





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Tools for applying change management:

  • Change management certification ($2800)- 3-day program where you bring a project you are working on and apply all of the assessments and tools as you learn them - taught by former Fortune 500 executives at locations across the U.S.
  • Best Practices in Change Management benchmarking report ($289) - journal-style report with lessons learned and best practices from 650 participants, presented in an easy-to-use format - reads as a checklist of what to do and what not to do
  • Change Management Toolkit ($389) - hardcopy 3-ring binder presenting Prosci's change management methodology; includes templates, checklists and assessments for managing the people side of change (includes USB drive)
  • Change Management Guide for Managers and Supervisors ($189) - tools to help supervisors engage and coach their direct reports through change (includes 4 copies of the Employee's Survival Guide)
  • Change Management Pilot 2008 ($449) - online tool including Prosci's change management methodology, eLearning modules and downloadable templates, assessments, presentations and checklists
  • Change Management Pilot Professional 2008 ($559) - the content of the Change Management Pilot plus additional benchmarking data and an online version of the Change Management Guide for Managers and Supervisors
  • Change Management: the people side of change ($18.95) - a primer for anyone involved in organizational change that addresses why manage change, individual change management and organizational change management
  • Employee's Survival Guide to Change ($14.95) - a handbook to help employees survive and thrive during change; answers frequently asked questions and empowers employees to take charge of change


*** Prosci also offers leadership packages - groupings of products at discounts that offer you some of the most helpful and common combinations of Prosci change management resources


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Email a Prosci analyst or call 970-203-9332 with questions about the methodology, its application, or finding the right resources to support your change management activities.




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